How We Do It
Rockford Holdings group looks for value-added commercial and residential assets within the United States. Rockford’s acquisition process starts with extensive underwriting, market research, financial forecasting, and multiple outcome projections used to assess a deal’s viability. Should a property be selected and identified for acquisition, Rockford Holdings Group will look to appropriate the asset with a beneficial debt/equity structure. Our company recognizes the value added of an asset and will work diligently to bring an asset to its full value. Our post-acquisition management, renovation, marketing, or redevelopment is employed so that our portfolio is producing at maximum value. Peak performance is usually followed by a capital event that allows healthy company cash flow and portfolio expansion.
Rockford’s vertically integrated company structure provides for in-house: acquisition underwriting, financial projections, investor reporting, investor relations, property management, and ground-up development. We are made up of a team of experienced real estate professionals with backgrounds in investment, management, and risk control.
Whether it is a ground up development, a multi-unit rehab or a mixed use retail deal Rockford Holdings Group’s weighs heavily on the same governing factors:
VISION
Our most important governing factor is property vision. Our strategy is not to buy other people’s vision but to believe in and apply our own. In the oversaturated commercial market, we feel our edge is in recognizing a vision where others see none.
Neighborhood & Community
We believe community and neighborhood play as important a role in a property as any other deal point. Our philosophy is to deploy funds in neighborhoods and communities that we believe in.
Management & Expense
We know that a Rockford managed building outperforms any other. We put our stock in our managing personnel and believe that our management skills and attention to expenses can boost a mediocrely performing asset to an outperforming asset.
Multiple Outcomes
We know that unforeseen factors affect any well planned out and strategized project, therefore we plan for them. A Rockford undertaking will always be planned with our governing philosophy “proper preparation prevents poor performance”. While some groups will allow every fluctuation or market event to dictate their company health, our multiple outcomes planning affords Rockford long term stability and success.
Acquisitions and Financing
Rockford’s approach to targeted acquisitions utilizes extensive underwriting, location analysis, detailed market research and comprehensive financial modeling. We draw on our extensive local knowledge and market interaction as well as utilize our decades old vertical relationships in the real estate field when selecting new undertakings. Our purchasing model focuses primarily on value added opportunities where we rely on our vast experience to develop a significant Rockford vision for the asset. As one of the largest privately owned New York City groups, no project is too big and no deal too small to become a Rockford undertaking. We pride ourselves on seeing vision in an asset where many would see none.
Development & Construction
Rockford’s hands on approach to construction and development lend itself to an efficient and on target project. We know from our decades of experience that the majority of projects are heavily delayed and VASTLY over budget because of lack of oversight. A Rockford endeavor draws on its full team of development management professionals and seamless communication to deliver on time and on budget. We manage every step of the development and construction process including: forecasting, contracts, contractor supervision, purchasing and deadlines. Our construction management personnel and development managers draw on their extensive experience and seamless communication to see a project through on time, on budget from start to finish.
Property Management
Whether it is a Rockford property or a third party property, our approach to management is the same: integrity & efficiency. With over a century of combined management experience we know a good investment is an efficient one. Our managers interact with their building assignment on a daily basis enabling them to be proactive in dealing with any new developments or potential issues. The vast majority of mismanaged assets stem from lazy management and managers that prefer to treat issues after the fester. Rockford’s attention and proactive management style treats your building like it is our own.
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